The project was created for the visual design of the ICON SUMMER TOUR of the singer Tony Effe, who decided to bring not only the songs from his new album but also some older tracks that have been key milestones in his career and for the history of trap music in Italy. Among these, the song "Cavallini" required the creation of an iconic typeface that could best express the essence of the piece. The lettering design was developed through paper sketches and then applied using the Adobe suite, later modified with 3D rendering programs and analog special effects. For the project, several variations of the "Mala" typeface were also created, dedicated to the song by Fred De Palma featuring Tony Effe and Lazza, which were eventually discarded from the final visual.