MyDiet is a startup founded in 2021 by Filippo Tonielli, a former chef who decided to start his own business to develop a new way of experiencing and approaching dieting and, more generally, healthy eating. The MyDiet project represents the new frontier of healthy delivery, designed to be both beneficial and convenient for customers. For this reason, the brand identity was developed to stand out from the typical colors and symbols associated with diet-related brands (such as the classic "Nature" green). Instead, the focus was on conveying energy, professionalism, and expertise. The alternating use of yellow and black ensures a consistent and simple style, avoiding confusion for the target audience, which consists of an older demographic compared to the well-known delivery apps that increasingly cater to young adults. For the MyDiet project, I created a brand identity that is simple, recognizable, and truly representative of the core concept. As a result, I am still actively involved in the project as a graphic and communication supervisor, overseeing advertising campaigns and guiding the rest of the team.