The Padel Burger project was developed with the idea of creating smash burgers inspired by the worlds of padel and tennis. With a predominantly digital style, it aims to stand out on major delivery platforms in Italy, such as Glovo and Deliveroo. The bright blue color highlights the brand's identity, setting it apart from the more common red associated with cooking and hot dishes. Additionally, a paper component was developed, featuring QR codes to be inserted into the bag, along with simple paper menus that allow customers to choose their burger on-site. For the Padel Burger project, I created a brand identity that would be simple, recognizable, and representative of the project's main concept. I am still responsible for overseeing the graphic design and communication aspects of the project, working on advertising campaigns, and guiding the rest of the team.